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Talent Acquisition Services Overview


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Talent Acquisition Services Overview


 

  • How effective is your recruiting strategy to attract, nurture and hire culturally aligned talent?

Big Picture Consulting delivers customized talent acquisition strategies that solves your hiring dilemmas by empowering companies to build, engage and nurture a thriving talent funnel, that enables you to compete for top talent and achieve your hiring objectives, while building your employment brand. 

As your dedicated talent partner, we listen to your unique recruiting challenges and business objectives to understand your hiring initiatives and develop a targeted talent strategy that attracts, engages and nurtures all-star candidates while building trust in your employment brand.

Our process begins by assessing your current talent strategy to identify gaps. Next, we research and propose an enhanced, customized talent strategy with targeted resources and advise on recruitment marketing best practices that creates candidate awareness, increases candidate applications, nurtures relationships and builds robust talent funnels.

Our talent acquisition solutions include:

Do you want to enhance your current talent strategy and build a respected employment brand?

Send us an email today to schedule an appointment.

 

 

Recruitment Marketing


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Recruitment Marketing


Recruitment Marketing is a proactive talent acquisition strategy at the top of the candidate funnel, that leverages digital marketing best practices to attract, engage and nurture passive talent for current and future hiring initiatives. The objectives of recruitment marketing campaigns are to promote your employment brand throughout the candidate journey and create a personal candidate experience that builds robust talent funnels of spot-on culturally aligned candidates, by explaining why they should work for your company and why should they apply now.

Recruitment marketing leverages consistent, integrated marketing communication messaging and inbound marketing best practices, to educate passive talent about your culture, values, career opportunities and build trust in your employment brand, so they will apply now for a current position or remain engaged with your company for future opportunities. This is achieved through a variety of tactics including; SEO, PPC, landing pages, content marketing, social marketing, mobile marketing, email marketing, talent communities, career sites, employment videos and recruiting analytics.

Recruitment Marketing is critical in today’s competitive recruiting world because candidates are increasingly behaving like consumers. Before candidates decide to apply, they are interacting a few times with your company, to learn more about your culture values and career opportunities to decide if you’re the right employer to fulfill their personal and professional needs by; reviewing your career site and social pages, reading your job ads, blog posts, looking at employer review sites, talking to their friends and their social connections. Implementing recruitment marketing best practices in your company is an essential component of a comprehensive talent acquisition strategy that goes beyond the status quo of job board post and pray. Adopting recruitment marketing best practices, is a game changer for your talent strategy to gain a competitive edge in the never-ending battle to attract top candidates and distinguish your culture and employment brand from your competitors.

To effectively implement, manage and analyze the progress of your recruitment marketing campaigns, you should utilize a SaaS recruitment marketing platform. The functionality to look for in a SaaS Recruitment Marketing Platform includes but is not limited to; Landing Pages, Career Site, Social Content Promotion, Job Distribution, Talent Network, CRM, Email Marketing and Analytics. 

Do you want to attract, engage and nurture passive talent and build a robust talent funnel?

Contact us today to schedule an appointment.

 

 

 

 

 

 

 

 

 

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Mobile & Social Recruitment


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Mobile & Social Recruitment


Did you know (according to a recent LinkedIn survey) that 64% of active candidates search for open jobs with a mobile device and 45% of candidates apply for jobs using their mobile device? However, only 20% of companies have a mobile optimized career site. Mobile recruiting technology is not a fad. Candidate adoption rates continue to grow year over year and most companies lose candidates in the application process because they haven’t prioritized implementing a mobile friendly talent acquisition strategy and candidate experience.

In today’s frenetic fast paced world, candidates are increasingly using their mobile devices to research your employment brand and look for career opportunities during their commute or quick breaks away from the office. Candidates don’t have the patience or time to view a career site that doesn’t conform to their device, with slow loading pages or videos and an archaic application process comprised of job descriptions that aren’t mobile optimized, answering a never ending list of questions and uploading their resume. When reviewing your career site a candidate's expectations include; a mobile responsive career site that renders to their device with quick loading pages, streamlined description of your benefits and culture, mobile optimized job description and simplified apply process with minimal fields to fill out and the ability to apply with their social profile or an uploaded resume from cloud storage. 

Do you have a fully optimized mobile recruiting strategy to compete for top talent in an on the go world? If not, the good news is we’re still in the early innings of leveraging mobile recruiting technologies to attract top talent. But, the bad news is you need to embrace the mobile recruiting strategies and technologies now or risk being left in the dust in the battle for top talent.

At Big Picture Consulting, we’ll work with you to learn and understand your mobile recruiting initiatives and create a customized mobile recruiting strategy to attract and engage top candidates, increase job applications and enhance your employment brand.

Mobile recruiting solutions include:

  • Develop and publish a fully branded mobile optimized career site
  • Publish mobile compatible job descriptions with mobile apply functionality and full ATS and CRM integration
  • Enable candidate opt-In for mobile job alerts
  • Upload Resumes using Cloud Storage
  • Robust analytics dashboard
  • Opt-In mobile marketing campaigns

Social recruiting solutions include:

  • Develop your branded Facebook Career Site with ATS & CRM integration
  • Social integration: Candidates can share and apply for jobs using their social network profiles
  • Social Job Publishing
  • Social job distribution
  • Robust analytics dashboard

Do you want to compete for top talent? Take the next step today and request information about mobile recruiting and social recruiting solutions. 

 

 

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Talent Communities


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Talent Communities


You might be asking yourself, what is a Talent Community?

A Talent Community is a social recruiting method that enables an employer to build an opt-in private social network of passive candidates who are interested in learning about your company, culture, employment brand and future career opportunities. This is not to be confused with a talent pool, which is typically a stale candidate database of forgotten and outdated applicants trapped in an ATS or on a spreadsheet, with one sided communication flow that's controlled by the employer. In contrast, a talent community is an active, vibrant social talent network in which relationships and building trust matters, that's fostered by mutual ongoing communication and engagement between the employer and talent community group members.

In a thriving talent community, employers proactively engage and interact with group members in a two way conversation to build trusting relationships by transparently sharing company information and letting them peek inside your company through; news updates, notifications to group members about employment opportunities and invitations to participate in live information sessions that discusses corporate culture, career growth opportunities, daily life and what it's truly like to work at your company. Employers typically segment their talent community members into subgroups for relevant personalized messaging because the interests of an engineer will not be the same as those of a sales rep or accountant. Relevant customized messaging to talent community subgroups is a best practice that encourages increased member participation, instills trust in group members, creates a sense of community and proactively shapes the positive perception of your employment brand.

So, what’s the big deal? Why do I need to create a Talent Community? Here are a few of the benefits...

With an active and engaged Talent Community you will:

  • Build a just in time talent pipeline: Create a trusting environment for potential candidates to learn about your company, culture, employment brand and future employment opportunities
  • Super charge your employer referral program: Through building a trusting social network for candidate referrals
  • Be viewed by potential candidates as an innovative, forward thinking company and employer of choice
  • Build a private social network & own the data: In contrast to typical public social networks (FaceBook, Linkedin, G+) a talent community is a private opt-in social network in which you own all the contacts and relationships
  • Employment branding: Through transparency and personalized messaging you can proactively shape the positive perception of your employment brand and reputation as an employer of choice
  • More personalized mutual communication between employer and passive candidates compared to social networks (FaceBook, LinkedIn, G+)

Bottom line: If you’re not attracting, engaging and interacting with passive candidates by building an active talent community, your competitors are and they will consistently out perform you for top talent!

Take the next step now! Learn how to build a thriving Talent Community.