Recruitment Marketing is a proactive talent acquisition strategy at the top of the candidate funnel, that leverages digital marketing best practices to attract, engage and nurture passive talent for current and future hiring initiatives. The objectives of recruitment marketing campaigns are to promote your employment brand throughout the candidate journey and create a personal candidate experience that builds robust talent funnels of spot-on culturally aligned candidates, by explaining why they should work for your company and why should they apply now.

Recruitment marketing leverages consistent, integrated marketing communication messaging and inbound marketing best practices, to educate passive talent about your culture, values, career opportunities and build trust in your employment brand, so they will apply now for a current position or remain engaged with your company for future opportunities. This is achieved through a variety of tactics including; SEO, PPC, landing pages, content marketing, social marketing, mobile marketing, email marketing, talent communities, career sites, employment videos and recruiting analytics.

Recruitment Marketing is critical in today’s competitive recruiting world because candidates are increasingly behaving like consumers. Before candidates decide to apply, they are interacting a few times with your company, to learn more about your culture values and career opportunities to decide if you’re the right employer to fulfill their personal and professional needs by; reviewing your career site and social pages, reading your job ads, blog posts, looking at employer review sites, talking to their friends and their social connections. Implementing recruitment marketing best practices in your company is an essential component of a comprehensive talent acquisition strategy that goes beyond the status quo of job board post and pray. Adopting recruitment marketing best practices, is a game changer for your talent strategy to gain a competitive edge in the never-ending battle to attract top candidates and distinguish your culture and employment brand from your competitors.

To effectively implement, manage and analyze the progress of your recruitment marketing campaigns, you should utilize a SaaS recruitment marketing platform. The functionality to look for in a SaaS Recruitment Marketing Platform includes but is not limited to; Landing Pages, Career Site, Social Content Promotion, Job Distribution, Talent Network, CRM, Email Marketing and Analytics. 

Do you want to attract, engage and nurture passive talent and build a robust talent funnel?

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